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China international business and marketing strategies: 5 lessons - Throughout the years Alliance experts specialists have consulted many companies on their market entry into China. We have seen what works, and what goes wrong. Especially for export directors and international sales managers we have compiled our most important lessons for entering the Chinese market. China is more complicated than people expect, you should not […]
Turkish distribution for Dutch manufacturer of PVC foil for office supplies - Draka Polymer Films Draka Polymer Films is a producer of PCV films with one factory in the Netherlands and one in France. Although Draka was exporting to Turkey for 25 years and had 20 loyal Turkish customers, they asked Alliance experts to find a distributor for the Turkish producers of stationery products (= office supplies). […]
Distributor search in the Netherlands for electric toothbrushes from the UK - Molarclean is a UK company who has been manufacturing replacement toothbrush heads since 2011. The company has an e-commerce website and also supplies UK retailers / wholesale. Before we started the project in 2019, they were selling approximately 2 million brush heads per year. They have worked with retailers such as Boots, Home Bargains, B&M […]
Distributor margin, profit and retail price in FMCG and other industries - If you are a manufacturer or supplier, and you want to sell your products to consumers, you will have to work with distributors and retailers, both in your home country and abroad. The margin for a distributor may range from 3% to 30% of the sales price, the margin for the retailer may range from […]